Advertise

Advertise

Online Advertising

Leave online visitors with a lasting impression of your products and services by giving your brand a strong presence on FinancialOps.org, The Institute of Financial Operations website. Recently re-launched with even more valuable tools, information, and resources for financial operations professionals, FinancialOps.org also offers many ways for advertisers to engage this critical audience.

Reach
• 11,000 visits per month
• 45,000 page views per month

ROI
• Exposure to an audience that is actively seeking information
• Focused attention from financial operations professionals: Visitors spend an average of four minutes on the site per visit.

TILE AND FOOTER ADS ON FINANCIALOPS.ORG

Get your message out quickly in a graphic format with traditional block ad.
  • Appears on the news portal or other category landing pages
  • Available in a variety of sizes and shapes
  • Numerous options for placement throughout the site
  • Branded to your organization
  • Guaranteed placement on requested page (based on availability)
  • Guaranteed length of display time (dependent upon availability and purchase)
  • Ability to change ad or message as desired
  • Ability to insert link to your website and other resources to collect leads

Educational Sponsorships

Establish your organization as a thought leader, innovator, and authority by joining forces with The Institute of Financial Operations to create educational content across a variety of media. These opportunities deepen your relationship with prospects and customers by establishing your company as a trusted partner and opening the door to ongoing dialogue.

CO-PRODUCED WEBINARS

Interact with and educate your key prospects by co-producing a webinar. In addition to offering your audience a valued service (all webinar and audio conference materials will be considered for CAPP/ CAPA credits), your brand will receive exposure across numerous channels including FinancialOps.org, LinkedIn, and e-blasts as we promote the webinar to The Institute's entire membership, customer, and prospect database. The Institute will handle all event registration and logistics. If webinar is a minimum of 50-minutes of educational content, and submitted and approved prior to the presentation, the session will be eligible to offer NASBA credits, which allows for a greater audience.

Reach
  • Average 50 to 85 webinar attendees
ROI
  • Company positioned as leading authority
  • Direct interaction with key prospects
  • Event recording for future distribution
  • Dedicated eblast sent to registrants post event promoting your company
  • Placement of company logo on The Institute's website with link to your site
  • Webinars archived on IFO's website for download (up to 24 months)

VENDOR-PRODUCED WEBINARS

Educate your top prospects with a product/service demonstration or case study via webinar. You will produce and provide the content. The Institute will distribute content, along with logo and promotional copy, to active members and/or prospects via email using our targeted list. You have the freedom to choose specific areas of focus or target our entire list.

ROI
  • Reach 17,000 opted in members, customers and prospects of The Institute
  • Company positioned as leading authority
  • Direct interaction with key prospects
  • New contacts in critical areas
  • Webinars archived on IFO's website for download (up to 24 months)
  • Placement of company logo on The Institute's website with link to your site

CO-PRODUCED WHITE PAPER

Align your company with an esteemed educational authority by partnering with The Institute to write and co-produce a white paper. Upon topic approval, we will help you create and review content, as well as design and publish the final report. 

ROI
  • Project timeline:  6-8 weeks
  • Company positioning as a leading authority
  • Distribution of white paper to all members, customers and prospects
  • Online visibility in the Resource Center (up to 24 months)
  • Dedicated eblast sent to all individuals who download the white paper (monthly, first 90 days)
  • Placement of company logo on The Institute's website with link to your site

CO-BRANDED WHITE PAPER

Share your insight with our constituents by creating a white paper co-branded with The Institute. In conjunction with The Institute, you choose the topic and create content that captures your audience's attention.

ROI
  • Project timeline:  6-8 weeks
  • Company positioning as a leading authority
  • Distribution of white paper to all members, customers, and prospects
  • Online visibility in the Resource Center (up to 24 months)
  • Dedicated eblast sent to all individuals who download the white paper (monthly, first 90 days)
  • Placement of company logo on The Institute's website with link to your site

VENDOR-PRODUCED WHITE PAPER

Publicize and share your knowledge in a certain area by posting a company white paper to FinancialOps.org and making it available for download in The Institute's online store. Your paper and company name will be promoted via online advertising, social networking promotion, and topical emails.

ROI
  • Company positioning as a leading authority
  • Distribution of white paper to all members, customers, and prospects
  • Online visibility in the Resource Center (up to 24 months)
  • Dedicated eblast sent to all individuals who download the white paper (monthly, first 90 days)
  • Placement of company logo on The Institute's website with link to your site

Email Marketing and Direct Mail

Reach financial operations decision-makers with strategic advertising and direct marketing campaigns. Print and online media allows you to send brand messages throughout the field to build awareness and keep your company on your customer's mind.

EMAIL BLASTS

Identify and engage your hottest prospects with new product releases and valuable offers such as service discounts and braded educational resources. 

  • Reach 17,000 opted-in members, customers, and prospects of The Institute
  • Dedicated eblast promoting your services and solutions
  • Direct interaction with key prospects
  • Placement of company logo on The Institute's website with link to your site

DIRECT MAIL

Target your best prospects with ongoing campaigns to promote your company and services. You provide the mail piece. We provide the audience you need to reach most. 

  • Dedicated mailing promoting your services and solutions
  • Direct interaction with key prospects
  • Placement of company logo on The Institute's website with link to your site

For additional information and pricing, contact us at advertising@financialops.org or 
(407) 367-2847.